If You're Reading This, You Know Your Marketing Could Do Better
You're a successful advisor. You know your stuff. Your clients love you.
But when it comes to marketing? You feel like you're throwing darts blindfolded.
Maybe you're:
Running seminars but not getting the close rates you want
Trying to implement that ideal client work from your coaching program
Scaling your practice but struggling to replicate your own success in a scalable way
Spending money on marketing that doesn't generate predictable results
If so, you’re in the right place.
Why Most Advisor Marketing Underperforms
Ever clicked on an ad or gotten sucked into a sales page because it felt like they were speaking directly to you?
It's m.a.g.i.c.
The marketing overrides your normal skepticism by calling out your exact hopes, dreams, and fears. These "wallet-opening moments" are the science-backed secret to irresistible marketing.
The difference between "meh" and magic lies in recognizing one fundamental truth:
Marketers (including me) don't have the answers you need. Your clients do.
Until you have total clarity on: Who your perfect client is…
▶︎ What their pain and hopes (and hidden, selfish desires) are…
▶︎ How they transformed from prospect to client…
▶︎ What objections they overcame to get there…
You (and your marketing) will always be guessing.
That's Why I Created the Client Hero Method
Instead of guessing about what prospects want, we discover what your ideal clients actually think by asking them directly.
Then we transform those insights into marketing that:
Speaks directly to decision triggers
Positions you as the perfect guide for their journey
Converts prospects consistently because it's based on reality, not assumptions
Hey there, I’m Francesca McLin, marketer and copywriter.
I help growth-ready advisors turn more prospects into delighted clients with irresistible sales and marketing.
I’m obsessed with getting inside buying decisions and as close to client conversion as possible. (But not in a creepy way.)
I’ve interviewed 300+ investors with $750k+ and analyzed over 7M+ marketing data points to learn what makes perfect clients say ‘yes.’
I’m a digital marketing OG and award-winning copywriter with over 16 years of marketing experience. Before I became a marketer, I was a financial advisor at Edward Jones and a compliance principal. (I’m much better at marketing.)
As the founding Chief Content Officer of Snappy Kraken, a fast-growing marketing automation platform, I built and scaled a content machine that created over 3k unique marketing campaigns launched to 7M+ US investors.
I’ve been privileged to learn from millions of data points, thousands of campaigns, hundreds of client interviews, and dozens of advisory firms what works and why.
And it all starts with knowing why they buy 🔥
AWARDS & RECOGNITION
“Social Media Leadership” 2018, 2019, 2021
“Digital Marketing Campaign of the Year” 2022
"Integrated Campaign-Marketing Effectiveness" 2021
Ready to Stop Guessing and Start Knowing?
It all starts with knowing why they buy 🔥